Change begins when someone first perceives the value of something others overlooked and advocates for a realignment of our systems and structures to embrace it.
Before the campaign that organizes the rally that begins the debate that leads to the law that establishes the protection, something very important and subtle happens. Someone sees something and determines that it is valuable. That it’s special; worth fighting for. They say, ‘Now wait a minute… what’s this? Huh. This… this is… AMAZING!’
This is the moment of conception. It’s the spark. At this moment, something magically shifts from the “unimportant” column to the “this is important to me” column.
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